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Tips
for Organizing Your Fundraiser |
1- Have a written project plan Run your
fundraiser like a small business. Have a written project plan that
spells out all roles and responsibilities. Slot motivated
individuals into those roles and equip them with everything they
need to do a great job.
2- Use your website If you don't
have one, get one. Use it to communicate goals, thank your sponsors,
highlight periodic offerings, recognize successes, honor individual
contributors, etc. Promote your web site on all your materials.
3- Review previous records See what's been successful before. Look
for ways to improve upon the past. What items sold best? Get more of
them. Has your gift-wrap sale lost its luster with declining
revenues? Jazz it up with newer offerings.
4- Set a
specific timeline Make sure that your start date and end date are
both firm. The best selling period is 17 days, including 3 weekends.
Any longer and the drive runs out of gas; any shorter and you limit
your prospects. Avoid any scheduling conflicts. Plan ahead to avoid
overlapping other important community events, holidays, etc.
5- Actively recruit volunteers Get more and better volunteers by
going after them. Don't wait for them to come to you. Use a calling
tree to root out prospects. Ask for dads, older siblings, and
grandparents to get involved. Advertise for specific help via
newsletters and word of mouth.
6- Identify needs and define
roles Do it ahead of time and match your group's needs to each
volunteer's skills and availability by including it in each
position's description.
7- Use different people Double up,
particularly for key positions. Fill organizational roles well ahead
of time with different people than on the last fundraiser, unless
there is a good reason not to switch.
8- Start early to
broaden participation Put the word out early and often about what
volunteers you need. Get plenty of them so no one feels overworked.
Offer a volunteer sign-up sheet for different events at every
meeting.
9- Have a master sergeant
Use a strong
communicator to help group and assign volunteers. Some people are a
natural for this key role.
10- Set small group goals Break
overall goal down into what's needed from each sub-group. Set up
each unit with their own goal and translate that into what's in it
for them. Reward each sub-group based on their own success. That
will reinforce the correlation between funds raised and their own
efforts.
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